Invests in Fastest Growing Area of Marketing and Communications NEW YORK, Sept. 16 /PRNewswire-FirstCall/ - MDC Partners announced today its
investment in Attention Partners LLC (www.attentionusa.com), a leading social
media and marketing communications agency based in New York.
Attention is differentiated by its data-driven approach to earning media. Its
services encompass measurement, consulting, engagement, and community
development. Managing more than 100 social communities for some of the most
recognized brands in beauty and fashion, media and entertainment, technology,
luxury and consumer, the agency excels at integrating social media across all
aspects of its clients' businesses.
"The brand building pendulum continues to shift from persuasion, typically
driven by traditional media, to influence from trusted sources," said Miles
Nadal, Chairman and CEO, MDC Partners. "Social media is a powerful vehicle for
consumers to emotionally engage their favorite brands. We must stimulate more
intimate interactions through peer-driven word-of-mouth, and the creation of
trusted communities, to drive customer advocacy. We are privileged to partner
with Attention."
Curtis Hougland, CEO of Attention, who created one of the first 'new media'
practices in 1993, founded the agency in 2006. He and the management team will
continue as partners to lead its growth and expansion.
"MDC is the ideal partner for us," said Mr. Hougland. "They give us the
resources to grow our clients' businesses with the autonomy to run the
business and preserve our entrepreneurial culture and DNA. MDC's dedication to
invest in the most talented people is critical to a business built on
authenticity, one-to-one communication, and word-of-mouth."
Mr. Nadal continued, "Attention has some of the most prolific thought leaders
in the area of social media, one of the fastest growing areas of the marketing
and communications industry. Several of our agencies have been working with
Attention for over a year with great success, and we look forward to
leveraging their expertise across the entire MDC Partner Network."
Forrester Research estimates social media marketing will grow at an annual
rate of 34 percent - faster than any other form of online marketing and double
the average growth rate of 17 percent for all online mediums - over the next
five years.
Both Miles (@milesnadal) and Curtis (@curtis_hougland) will be available on
Twitter today to answer any questions, and they will extend the press release
through posts on http://blog.attentionusa.com. Tags: MDC, Attention, social media, social marketing, social PR, Miles Nadal,
Curtis Hougland
Links: http://www.twitter.com/milesnadal, http://www.attentionusa.com,
http://www.twitter.com, http://blog.attentionusa.com, http://www.mdccorp.com,
http://en.wikipedia.org/wiki/MDC_Partners. About Attention Based in New York, Attention Partners LLC is a social media marketing and
communications agency. Attention is differentiated by its data-driven approach
to social media. Attention uses data to communicate authentically and
measurably through user-generated media such as blogs, social networks,
forums, and rich media sharing communities on behalf of its clients. Its
services encompass planning and consulting, engagement, measurement, and
building, managing, and growing social communities. Having founded one of the
first new media practices in 1993, Attention boasts 16 years of experience in
understanding changes in consumer behavior in response to user-generated
media. For more information, go to http://blog.attentionusa.com. About MDC Partners Inc. MDC Partners is a progressive Marketing and Communications Network,
championing the most innovative entrepreneurial talent. MDC Partners provides
strategic solutions and services to multinational clients in North America,
Europe and Latin America. Our philosophy emphasizes the utilization of
Strategy and Creativity to drive growth and measurable impact. "MDC Partners
is The Place Where Great Talent Lives." The company's Class A shares are
publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock
Exchange under the symbol "MDZ.A". SOURCE MDC Partners Inc. Katie Kempner, VP, Director of Corporate Communications, (305) 646-7366,
kkempner@mdc-partners.com
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